How much time are you spending on your phone? Is it what you envisioned it being for you? Before checking it, let’s dive a bit deeper together. Social media can’t make you watch more ads. People will only accept so many ads per post. There is a certain ratio, you could propose. But if you are an attention broker and you want to earn billions annually, what do you do? If the ad ratio is fixed, you increase the entire pie; the total time people spent. Everything social media platform has done exactly that over the last 2 decades; using every psychological trick in the book to manipulate users to increase their screen time, even to the point it would make them miserable. Make an educated guess and check how much time you spent on your phone.