The attention economy is the forcing function behind social media’s proliferation of persuasion technology. Hence the reason why billions of people are exposed to extremely sophisticated adversarial technology that undermines relationships, intentions, and well-being. The larger counter-movement has been termed responsible technology and is best understood as the equivalent of what clean tech is to the fossil fuel industry. We believe the best way to counteract the attention economy is by offering a viable alternative to social media.
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Consumers are unlikely to switch because of increased privacy or fewer ads. A viable alternative needs to be better in every way — more time efficient, non-regrettable engagement, richer mutual understanding, and far more conducive to a happy telic life. We are not trying to make a better mousetrap and win the race to the bottom of the brainstem; we are committed to building versatile products people rely on daily to enrich life.